Attracting Purchasers Through LinkedIn Advertising

Challenge

Holliston LLC manufactures coated cloth products and is located in Knoxville, TN. They sell to other manufacturers who turn their products into luxury boxes and passports among other things, using cotton cloth. Holliston needed to reach purchasers from other brands and manufacturing facilities.

Solution

Exchange developed multiple campaigns for Linkedin to connect Holliston to their ideal buyers throughout the United States. 

Using Holliston’s high-resolution images we developed a video campaign to be featured in Linkedin’s Newsfeed, which focused on spreading awareness and driving engagements. 

In conjunction with the awareness campaign, we launched a hyper-targeted Linkedin InMail campaign, directly connecting Holliston to their target demographic and driving them back to Holliston’s new website. 

Result

In a few short months, the brand awareness video was seen by more than seventy-five thousand business professionals. The LinkedIn InMail campaign was opened by over sixty six percent of people it was served to, surpassing email open rates by three hundred percent. 

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