Case Study: Preventing Flooding with Facebook Lead Ads


Clean Line is one of Winnipeg’s largest family-run plumbing companies. With a fleet of over 40 vehicles, they’ve been serving Winnipeg residents for 35+ years.

Every year Winnipeg experiences high river waters and many basements flood. Clean Line can help prevent flooding occurring if they’re able to clan the homeowner’s mainline, and ensure back-up valves and sump pumps are running properly.

The Challenge

Clean Line had several services that could help prevent basement flooding but didn’t have am all-in-one offer. Also, they needed a way to connect with customers every year around the same time to educate them on the damage that clogged mainlines can cause if not well-maintained.

Our Solution

A New Offer – $299 Spring Checkup

We worked with Clean Line to develop a new offer, the $299 Spring Checkup. This offer would provide all the necessary services a homeowner required to prevent basement flooding. 


Website Landing Page

To start we designed a new landing page for their website that outlined the offer.

The landing page outlined what the offer included as well as a form to be filled by the client to request an appointment for the in-home service.


Facebook Campaign

We create a series of dynamic Facebook ads to target Clean Line’s potential customers.

We also animated a 3D version of their mascot to help attract consumers with a pattern interrupt within their Facebook news feed.



The results of our client campaigns we keep confidential and the campaign is currently on-going.




Want to book a free strategy call with our team?

      During your FREE strategy session:

  1. We’ll discuss your business and marketing goals.
  2. How our unique advertising framework can be applied to your business.
  3. We’ll help you understand what questions you need to be asking in order to double or triple your sales and revenue.


Strategy Session Request Form

  • Knowing your approximate current ad spend will help us prepare for our audit and consultation phone call.
  • This field is for validation purposes and should be left unchanged.

Using Facebook To Increase Registrations

July 12, 2019 | By Exchange Agency

Challenge Located in Knoxville, Tennessee, Costume Gallery makes and sells outfits for dance teams of all ages. When Exchange started with Costume Gallery, they already had a good Google Ad […]

Read more

Facebook Advertising Overview

August 22, 2019 | By Exchange Agency

Video Transcription: Hey Chris here from Exchange I wanted to create a video that gave a quick overview of Facebook advertising and how to use the platform to connect with […]

Read more

The Half-Glass Full Perspective: How Your Business Can Flourish During A Global Pandemic

December 8, 2020 | By Exchange Agency

The current COVID-19 global pandemic has hit the world hard. Most businesses are feeling the effects of reduced (or no) brick-and-mortar traffic and changing consumer spending habits. But there is […]

Read more