Polar Windows is a window and door manufacturer located in Winnipeg, Canada. Designed to perform in extreme climates, Polar Windows patented window and door technology keeps Canadian homes warm in the winter and cool during the hot summer months.
The Challenge
Polar Windows required an improved digital strategy to help lower customer acquisition and marketing costs. Polar Windows CEO, Stephen Segal, had been spending the majority of his marketing budget on traditional marketing channels such as mail-outs, tradeshows, and billboards.
Looking for something new, he came to Exchange Agency for our expertise in digital marketing and emerging technology.
Stephen Segal Testimonial
Our Solution
Exchange developed a cross-channel digital strategy that connected with consumers at different stages of awareness.
Social Media Advertising
Exchange used social ad distribution through Facebook and Instagram to educate consumers and build brand value using quality media. We also developed custom lead forms within Facebook to convert prospects into leads.
Google Ads PPC Management
Google search remains one of the best platforms to find consumers in all stages of the buying cycle. Our Google search strategy covers a wide array of product and phrase match keywords. These ads lead consumers to custom landing pages where they convert into leads.
Google Display Network
To keep Polar Windows top of mind with their consumers we also launched an awareness campaign on Google Display. A series of ads were served to consumers across Google Partner network of websites.
Windows Landing Page Design
To help improve conversions for our search campaign, we developed a custom landing pages for their main products and kept them specific to the region we were advertising.
Results
Over the course of six months, our initial campaign generated eight hundred leads, received over nine million impressions and drove fifty thousand consumers to their website.
Exchange continues to develop campaigns for Polar Windows, and find new ways to improve on these metrics.
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