Using Facebook To Increase Registrations


Located in Knoxville, Tennessee, Costume Gallery makes and sells outfits for dance teams of all ages. When Exchange started with Costume Gallery, they already had a good Google Ad campaign running, but wanted to add other platforms to help increase registrations and sales.


Exchange created social media advertising campaigns on Facebook, Instagram and the Google Display network. 



We took advantage of Costume Gallery’s video media and design assets to hyper target instructors, studio owners, and choreographers. Exchange developed a series of ads promoting registration and their new collections, which change seasonally. 


Our campaigns reached four hundred thousand ideal buyers, drove in two hundred new registrants and increased sales by ten percent.

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