CAMPAIGNS

Facebook Lead Generation

With just a few taps, consumers can get the information they want, and you generate a qualified lead for your business.

3.5X 

Average ROAS

60% 

Saving Per Lead

$30 

Avg. Cost / Lead

LEAD GENERATION

What is a Lead Generation Campaign?

In a nutshell, a Facebook Lead Generation campaign does exactly what you think (and hope) — it generates high-quality leads for your business through advertisements within Facebook’s ecosystem.

FEATURES & BENEFITS

Why You Should Invest In Facebook Lead Generation

OBJECTIVES

Hit Your Marketing Goals

Our Facebook lead campaigns create a seamless experience for your customers so you can reach any marketing objective.

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Get more:

  • In-home estimate bookings
  • Product brochure downloads
  • Calls for your sales team
  • Customer referrals

TARGETING

Target The Right People

Facebook’s precise audience targeting enables our agency to reach your most profitable consumers and reduce wasted ad spend.

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Target consumers based on: 

  • Demographics, age and gender
  • Interests like gardening and outdoors activities
  • Income level and education 
  • Characteristics of your current customers

SPEED

Quick Market Penetration

Facebook campaigns are the quickest way to get your products in front of consumers; providing almost immediate feedback and the ability to increase market share. 

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Campaigns can be set up and delivered to consumers much faster than traditional campaigns. Digital campaigns have many advantages since there is no need to print ads, and can be delivered immediately to the people that matter most – your potential customers.

HOW IT WORKS

Leads Are Generated Within Facebook

1. ADS

Good Digital Ads

We set up a series of ads, typically within 2 or 3 campaigns, and hyper-target your ideal buyers. These ads are typically educational and of value to your prospects. The ads link to more information about your product and a lead form.

We want them to “tap” on the add to learn more. 

2. FORMS

Simple Lead Forms

Once the consumer “taps” on the ad, the user is kept in the app but a Facebook Lead Form opens up.

This is where a prospect learns more about your offer and can submit a form for a in-home estimate request, brochure download, or other objectives.

The beautiful thing about Facebook lead forms is that the consumer’s contact information is pre-populated, making it easy for them to submit their information.  

3. CRM

Connect Immediately

Once the prospect submits the form they are now considered a lead for your business. The leads details are automatically added to your CRM and your sales team is notified. 

Your sales team can now close the deal and we can remarket to those leads with additional ads supporting their decision to purchase from your business such testimonials, product warranties, and offer guarantees.

CLIENT TESTIMONIALS

We Partner With Great Brands

Over the last decade, we’ve had the opportunity to work with great people and extraordinary organizations, many of whom are still clients to this day.

OUR PROCESS

Core Advertising Process

Our five-stage Core Advertising Process effectively builds profitable digital campaigns and reduces inefficiencies.

We Analyze Your Current Setup

To get started we gain access to your media, digital platforms, and analytics. Our team reviews your historical data and reviews your current media assets. 

Objectives

  • Our team understands the current state of your accounts
  • We look for issues and opportunities in the design of your media
  • Start building campaign benchmarks

We Build Your Plan

Success with digital advertising stems from your plan to connect your most profitable product with its ideal buyer. 

Objectives

  • Help you identify your ideal buyer and the product you want them to purchase 
  • Outline the campaign strategy to acquire those buyers online
  • Develop initial messaging and offers

We Create Your Ads

Our team will create media and content based on your ideal buyer psychology and purchase “hot buttons”.  This positions you as the ONLY go-to solution and subsequently warms them up to becoming clients/customers. 

Objectives

  • Create great ads that attract your ideal buyer
  • Format ads for the digital channel where they’ll live
  • Receive your approval for the new ads

We Launch Campaigns In Phases

We set up the campaigns and necessary platforms to make them run. We stagger the launch of each campaign in a specific sequence to ensure we build large enough retargeting audiences. 

Objectives 

  • Software, platforms and integrations setup and tested
  • Campaign launched in sequential order and collecting audience data
  • Integrations monitored and fixed when issues arise

We Improve Campaign Results

We manage your campaigns an continue to optimize them week over week to improve the profitability of the campaign. Digital campaigns require consistent attention to improve results. 

Objectives

  • Improve lead quality and lower cost
  • Ensure system integrations are operational
  • Look for opportunities in the market

CASE STUDY

Using Facebook Lead Ads to Generate In-Home Estimates

We developed a Facebook Advertising campaign strategy that would help educate consumers and drive home the value of Polar’s products.

CASE STUDY

Preventing Flooding with Facebook Lead Ads

We developed a campaign for Clean Line to help their customer prevent spring flooding. 

Strategy Session Request Form

  1. We’ll discuss your business and marketing goals.
  2. How our unique advertising framework can be applied to your business.
  3. We’ll help you understand what questions you need to be asking in order to double or triple your sales and revenue.
  • Knowing your approximate current ad spend will help us prepare for our audit and consultation phone call.
  • This field is for validation purposes and should be left unchanged.

Your information will be kept private. We won’t ever sell it and we won’t ever spam you. We hate that sort of BS as much as you do.

Based on the details of your inquiry, we’ll route your request to the right team here at Exchange Marketing Agency. We know that there are other competent digital advertising agencies out there (lots of them), so it means a lot to us that you’re considering us as your marketing partner.

We anticipate great things ahead.